AGENDA
1. Story Hour with Pat Crosby.
TRUTH. A Karma Story. A REAL BIG Surprise story.
2. Marketing to Women - the World's Largest Market with Lynn Rothfuss. Tonight's segment: MEETING WOMEN
3. Product Know How. Here professional John Maeder discuss CORAL
CALCIUM Coral Calcium+ with EnZact 77k
Optimize your learning experience. PREVIEW
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Homework: Read this product info page
4. Applied product knowledge with Laura Lucas. Laura is an occupational therapist. She is used to explaining products in a way that the average person can understand. Get tips from Laura on how to talk about products to everyday people.
This week's presenters: Clockwise:
John Maeder, Lynn Rothfuss, Laura Lucas, Pat Crosby 54
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CALL NOTES
FROM LYNN ROTHFUSS:
There are core areas that influence women on her purchase decision. Let's look at the 1st stage as we promote and market to your customer or affiliates.
Before we go any further let's add 6 new words to our KEY WORDS SECTION.
KEY WORDS
Sincere
Smile
Listen
Connection
Cooperation
Care
1st stage of promoting and marketing to women
1. Marketing- Do I like this person?
A. Let's talk about your image, your clothes, hair, shoes, and what it says about you, even before you speak to your women customers. Women want everything about you to express your creditability, integrity, and consideration for her needs.
Your selling space, which can be your outfit, shows that you are a professional, organized, and a attentive person she can talk with. Your appearance says that and more.
B. Most important as you approach the women be wearing a smile, a sincere smile!
C. A Firm handshake not tight, no squeezing, no shaking up and down.
D. Say your name when you first say hello.
E. Give her your business card, women prefer more formality than men. Women like politeness. If there is more than one woman present in the room, hand them all your business card.
F. Repeat her name several times through out conversation, people like hearing their name being spoken.
G. Listen, then Listen some more! Let her do most of the talking. Be on the lookout for her conversational go ahead when to speak. Listen, she will tell you what she wants and needs, and her concerns.
Most women customers are a lot less likely to buy if you tell them to! Allow her to take the lead in the decision making process. More on that when we get to the 6th stage of agreement and commitment.
H. Write down info gathered to refer to over time about customer,don't just count on mental notes alone. Identify her needs, issues, and preferences. Women buy from you when they feel you understand them.
A script is important, it must flow easily and be sincere. Have a smile in your voice.
people don't care how much you know, until they know how much you care.
I have a good example what to say, it works every time you use it.
" Let me share with you the benefits of this product and see if there's a right fit for you".
Thank You and Pass It On!
THE TRUTH STORY: THE POWER OF INTEGRITY
2 TRUE STORIES. ISN'T KARMA FUNNY!
From the Office of Pat Crosby:
Two Great True Stories
TWO Stories - BOTH TRUE!
STORY NUMBER ONE
Many years ago, Al Capone virtually owned Chicago. Capone wasn't famous for anything heroic. He was notorious for enmeshing the windy city in everything from bootlegged booze and prostitution to murder.
Capone had a lawyer nicknamed "Easy Eddie." He was his lawyer for a good reason. Eddie was very good! In fact, Eddie's skill at legal maneuvering kept Big Al out of jail for a long time. To show his appreciation, Capone paid him very well. Not only was the money big, but also, Eddie got special dividends. For instance, he and his family occupied a fenced-in mansion with live-in help and all of the conveniences of the day. The estate was so large that it filled an entire Chicago City block. Eddie lived the high life of the Chicago mob and gave little consideration to the atrocity that went on around him.
Eddie did have one soft spot, however. He had a son that he loved dearly. Eddie saw to it that his young son had clothes, cars, and a good education. Nothing was withheld. Price was no object. And, despite his involvement with organized crime, Eddie even tried to teach him right from wrong. Eddie wanted his son to be a better man than he was. Yet, with all his wealth and influence, there were two things he couldn't give his son; he couldn't pass on a good name or a good example.
One day, Easy Eddie reached a difficult decision. Easy Eddie wanted to rectify wrongs he had done. He decided he would go to the authorities and tell the truth about Al "Scarface" Capone, clean up his tarnished name, and offer his son some semblance of integrity. To do this, he would have to testify against The Mob, and he knew that the cost would be great. So, he testified.
Within the year, Easy Eddie's life ended in a blaze of gunfire on a lonely Chicago Street. But in his eyes, he had given his son the greatest gift he had to offer, at the greatest price he could ever pay. Police removed from his pockets a rosary, a crucifix, a religious medallion, and a poem clipped from a magazine. The poem read:
The clock of life is wound but once,
And no man has the power
To tell just when the hands will stop
At late or early hour.
Now is the only time you own.
Live, love, toil with a will.
Place no faith in time.
For the clock may soon be still.
STORY NUMBER TWO
World War II produced many heroes. One such man was Lieutenant Commander Butch O'Hare. He was a fighter pilot assigned to the aircraft carrier
As he was returning to the mother ship he saw something that turned his blood cold: a squadron of Japanese aircraft were speeding their way toward the American fleet. The American fighters were gone on a sortie, and the fleet was all but defenseless. He couldn't reach his squadron and bring them back in time to save the fleet. Nor could he warn the fleet of the approaching danger. There was only one thing to do. He must somehow divert them from the fleet.
Laying aside all thoughts of personal safety, he dove into the formation of Japanese planes. Wing-mounted 50 caliber's blazed as he charged in, attacking one surprised enemy plane and then another. Butch wove in and out of the now broken formation and fired at as many planes as possible until all his ammunition was finally spent. Undaunted, he continued the assault. He dove at the planes, trying to clip a wing or tail in hopes of damaging as many enemy planes as possible and rendering them unfit to fly. Finally, the exasperated Japanese squadron took off in another direction.
Deeply relieved, Butch O'Hare and his tattered fighter limped back to the carrier. Upon arrival, he reported in and related the event surrounding his return. The film from the gun-camera mounted on his plane told the tale. It showed the extent of Butch's daring attempt to protect his fleet. He had, in fact, destroyed five enemy aircraft. This took place on February 20, 1942, and for that action Butch became the Navy's first Ace of W.W.II, and the first Naval Aviator to be awarded the Congressional Medal of Honor. A year later Butch was killed in aerial combat at the age of 29.
His home town would not allow the memory of this WW II hero to fade, and today, O'Hare Airport in Chicago is named in tribute to the courage of this great man. So, the next time you find yourself at O'Hare International, give some thought to visiting Butch's memorial displaying his statue and his Medal of Honor. It's located between Terminals 1 and 2.
SO WHAT DO THESE TWO STORIES HAVE TO DO WITH EACH OTHER?
Butch O'Hare was "Easy Eddie's" son.
RESOURCE: The 6 Types of Stories. The POWER of StoryTelling. MUST Read.
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