LISTEN TO THE CALL HERE (20.0 min)
http://tinyurl.com/ypwmq3
2. STORY HOUR for Big Girl & Big Boy Marketers:
TIRED OF TRYING TO HATCH ROCKS?
INSTEAD, TRY SHARPENING THE HOOK. Secret Leadership Skills you will hear no place else :) Pat Crosby
Tips and Strategies of Promoting and Marketing to WOMEN - The World's LARGEST Market
Cutting Edge Business Tips with Lynn Rothfuss
4. Q & A. Please email in your questions to patcrosby@gmail.com Emailed questions will have priority. LIVE questions will also be entertained.
CALL NOTES
Tips and Strategies of Promoting and Marketing to WOMEN
Cutting Edge Business Tips with Lynn Rothfuss
I will be helping you in creating a new pattern in your brain to successfully tap into selling to Women. Mental Patterns order our life, so let me begin.
82-86% of population is made up of Women who control the spending in the household and who purchase and have great influence of what purchases will be made, no matter the item or category.
On the left hand side of your paper write down in Bold Letters, KEY WORDS.
As each week passes we will be adding new words to this list. They are small word pictures that will remind you of what a women looks for when talking with her.
KEY WORDS
Benefit
Feel
Stories
Testimonies
Trust
Share
Stories
Listed are the stages of selling to a women. Each week we will discuss in more depth about each stage .
1. Meeting- Do I like this person?
2. Gathering Info- Am I being heard? Are they listening?
3. Seeks to Understand- Do you understand Me, my needs, my concerns?
4. Share Knowledge- Do I trust Her or Him?
5. Fill the Need- Benefits for me and my family?
6. Coming to an agreement- Do I feel good about this purchase and commitment?
7. Follow Up and Through- Strategies for keeping and staying in touch with customer
LISTEN TO THE CALL HERE (20.0 min)
http://tinyurl.com/ypwmq3
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