7.30.08 RETAILING PROFIT NOW. Pat Crosby with Jennifer Buchanan

Hi Everybody,

Wow! People want to make their ranks for convention... SO, by special request, we did an Xtra call on how to retail.

LISTEN HERE

MP3 File

Here is more retailing training to put you in the profit zone sooner rather than later.

As your team grows, you can also train newbies with this information.


Pat Crosby on marketing to small stores, health food stores, etc.
http://playaudiomessage.com/play.asp?m=380505&f=HTMIXE&ps=14&c=00FF00&p=2&h=29



Cynthia Breed on Diet Clubs
http://www.byoaudio.com/play/Wz7cT5f4
http://pennyd.byoaudio.com/files/media/9ea944d8-24bb-da35-8462-200f851eaeb5.mp3


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FAQ's

1. How do you approach a small mom and pops store to get them to help you promote and sell your products.
I don't. I offer to HELP THEM increase their business and create more happy customers.

2. What is the most popular product you retail?
LimuPlus

3 how do you market Limu plus to a small independent holistic store? Try it - on consignment. Usually results in a few - but regular ongoing sales. May pick up a rep down the line... but NEVER push recruiting on ANYBODY... or you will get a bad rap. 4. What is the max stores can a person owns to be consider small and not commercial?

Do they use bar codes or not. CHAINS use bar codes. Any store IS commercial by definition.

5 Do you recruit store owners or do you give them a percentage of the commissions made? Never.

6 How do you convert a customer already doing a large volume into a affiliate? I don't... if it's not broken, don't fix it. You will DRIVE a good customer AWAY starting the recruiting pitch.

7. Do you give customers info to prospect them or do you wait for them to ask you about joining Your company?
Apples & Oranges. LEAVE 'EM ALONE. Get OVER RECRUITING FEVER... and just serve your customers.

8. What would be the best what to explain what we do if ask by a vendor?
Supply high quality products at minimal cost - due to our streamlined overhead model.