Hi Team,
Here is some thoughtful, insightful strategy from Jeff.
For those of you learning how to write blogs, and articles, and emails (things to be viewed online), notice how Jeff put together this short and sweet article.
1. He used LOTS of white space.
2. He separated and made BOLD his topic headings.
3. SHORT & SWEET is IN these days.
MISTAKES IN JEFF'S EMAIL:
1. WHO is Jeff? He doesn't tell us anything about himself, or his mission.
2. WHAT is his website? Don't know....
3. WHAT is his last name (how can we google him to find out if he hides his name?
4. HOW contact the mysterious Jeff?
Be sure to give YOUR readers and customers info on HOW to find and contact you.... ie INCLUDE in your SIG FILE your
1. FULL NAME (google-able --- google your OWN name to see what's out there.)
2. TELEPHONE - or two - or three.
3. EMAIL
4. WEBSITE.
Remember, someone may FORWARD your email, so your email should include ALL of the above.
Unless you want to hide in a closet.
But then, you probably wouldn't want to be attracting business, either - if you are hiding in the closet.
Successfully,
Pat
* * *
To make any sale you must answer three key questions for your
customer. Answer all three satisfactorily and you have a sale. Fall
short on any of them and you may never see that customer
again. Do you have answers to these questions ready for your
customers?
1) Why should I buy this product or service?
Say a person needs to put a hole in their wall to hang a picture. He
goes to the store and comes home with a drill. He just bought a
drill, right?
Wrong!
Actually, he just bought a hole, or, more specifically, something he
concluded would make the hole he needed to solve his problem.
In the same way, your customers are not coming
to you to buy your product. They're trying to find a solution
to a problem.
Have you figured out what problems they're trying to solve? Have
you focused your sales copy on the solutions your
products can give them rather than on the products themselves?
If you have, you've succeeded at question 1.
2) Why should I buy this product or service from you?
You're not the only one who has a potential solution to your
customers' problem. It's not enough to convince them that
your product is the solution if they just buy that
same product somewhere else.
What makes you uniquely positioned to give them the
the best and easiest solution to their problem? Businesses that
experience flat sales usually haven't answered this question
adequately for their customers.
Just putting a bunch of products out there and waiting for
people to buy does not work!
You need to identify what makes your offering
superior to the solutions that anyone else can give them if you
want them to come to you for the sale.
Can you deliver it faster? Can you remove the typical hassle they'd
deal with somewhere else? Do you offer superior guarantees that
eliminate your customers' risk moreso than they could find
elsewhere?
The possibilities you can find are endless, but you need to settle on
something that makes you the best person to come to
or they'll just go to someone who has figured out an answer to
that second question.
Once you've settled on what makes you the ideal
person to solve their problem, make sure you let them
know! The best service in the world is worthless unless
they know up front what all you're giving them. Only then have
you successfully answered question 2.
3) Why should I buy your product or service now?
People procrastinate. They subconsciously worry that there might
be something better out there that they'll miss out on, or that
they'll find something else they'd rather use that money on
tomorrow.
If you don't give them a reason not to delay, most of
them will. And who knows whose site or auction they'll be on
when they finally decide to carry through on solving their
problem?
Find something that makes it worth their while to buy
right now. Whether you offer them a limited time
discount or a special bonus or a discontinued product - you want
to turn their fear that by buying now they might miss out on a
better solution later into a fear that they'll miss out on the
absolutely perfect solution if they don't buy from
you now.
So, can you successfully answer those three key questions? If not,
figure out your answers. Because, when you come right down to it,
everything in selling depends on how well you answer them.
Jeff
One Stop Web Support
2218 Johnson Street, NE
Minneapolis, Minnesota
55418
US
Here is some thoughtful, insightful strategy from Jeff.
For those of you learning how to write blogs, and articles, and emails (things to be viewed online), notice how Jeff put together this short and sweet article.
1. He used LOTS of white space.
2. He separated and made BOLD his topic headings.
3. SHORT & SWEET is IN these days.
MISTAKES IN JEFF'S EMAIL:
1. WHO is Jeff? He doesn't tell us anything about himself, or his mission.
2. WHAT is his website? Don't know....
3. WHAT is his last name (how can we google him to find out if he hides his name?
4. HOW contact the mysterious Jeff?
Be sure to give YOUR readers and customers info on HOW to find and contact you.... ie INCLUDE in your SIG FILE your
1. FULL NAME (google-able --- google your OWN name to see what's out there.)
2. TELEPHONE - or two - or three.
3. EMAIL
4. WEBSITE.
Remember, someone may FORWARD your email, so your email should include ALL of the above.
Unless you want to hide in a closet.
But then, you probably wouldn't want to be attracting business, either - if you are hiding in the closet.
Successfully,
Pat
* * *
To make any sale you must answer three key questions for your
customer. Answer all three satisfactorily and you have a sale. Fall
short on any of them and you may never see that customer
again. Do you have answers to these questions ready for your
customers?
1) Why should I buy this product or service?
Say a person needs to put a hole in their wall to hang a picture. He
goes to the store and comes home with a drill. He just bought a
drill, right?
Wrong!
Actually, he just bought a hole, or, more specifically, something he
concluded would make the hole he needed to solve his problem.
In the same way, your customers are not coming
to you to buy your product. They're trying to find a solution
to a problem.
Have you figured out what problems they're trying to solve? Have
you focused your sales copy on the solutions your
products can give them rather than on the products themselves?
If you have, you've succeeded at question 1.
2) Why should I buy this product or service from you?
You're not the only one who has a potential solution to your
customers' problem. It's not enough to convince them that
your product is the solution if they just buy that
same product somewhere else.
What makes you uniquely positioned to give them the
the best and easiest solution to their problem? Businesses that
experience flat sales usually haven't answered this question
adequately for their customers.
Just putting a bunch of products out there and waiting for
people to buy does not work!
You need to identify what makes your offering
superior to the solutions that anyone else can give them if you
want them to come to you for the sale.
Can you deliver it faster? Can you remove the typical hassle they'd
deal with somewhere else? Do you offer superior guarantees that
eliminate your customers' risk moreso than they could find
elsewhere?
The possibilities you can find are endless, but you need to settle on
something that makes you the best person to come to
or they'll just go to someone who has figured out an answer to
that second question.
Once you've settled on what makes you the ideal
person to solve their problem, make sure you let them
know! The best service in the world is worthless unless
they know up front what all you're giving them. Only then have
you successfully answered question 2.
3) Why should I buy your product or service now?
People procrastinate. They subconsciously worry that there might
be something better out there that they'll miss out on, or that
they'll find something else they'd rather use that money on
tomorrow.
If you don't give them a reason not to delay, most of
them will. And who knows whose site or auction they'll be on
when they finally decide to carry through on solving their
problem?
Find something that makes it worth their while to buy
right now. Whether you offer them a limited time
discount or a special bonus or a discontinued product - you want
to turn their fear that by buying now they might miss out on a
better solution later into a fear that they'll miss out on the
absolutely perfect solution if they don't buy from
you now.
So, can you successfully answer those three key questions? If not,
figure out your answers. Because, when you come right down to it,
everything in selling depends on how well you answer them.
Jeff
One Stop Web Support
2218 Johnson Street, NE
Minneapolis, Minnesota
55418
US
--
Pat Crosby
email patcrosby@gmail.com
Voicemail 1.845.434.3829 US
SKYPE UniversalPat
CLICK HERE
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