I am happily on my drive-about journey of the next 12 weeks or so... going here and there.... Atlanta now, then Florida, then the Caribbean, then Peru (not driving these last 2).
So, We have a wonderful treat. Two of our stalwart leaders will be co-anchoring the calls.
Tonight, we have LYNN ROTHFUSS from NJ, co-anchoring with warrior Rick Berry from PA.
TRAINING PROGRAM SUNDAY 1.27.08
patcrosby@gmail.com
845.434.3829
We Appreciate Your Comments!
HEAR THIS CALL HERE
1. Lynn Rothfuss will be giving a reading of the
10 COMMANDMENTS OF LEADERSHIP.
2. Laura Lucas will be featuring our product of the week - Super Soy!
Get the most out of our Laura's presentation... review the supersoy webpages here.
Laura did a great job at several Vitamark regional trainings and convention making her wonderful Chili recipe with her supersoy smarts skills.
See Call notes below for further info from Laura on Supersoy and how to cook it.
GOOD NEWS: The SUPERSOY COOKBOOK can now be ordered online... either as a download, or printed in a large, easy-to-read softcover edition.
GO HERE to order SUPERSOY COOKBOOK ONLINE.
Want more Marketing Expertise about Supersoy? Train here with Michael Dlouhy & Pat Crosby.
3. Lynn Rothfuss will conclude her series of Training & Marketing to Women - The World's LARGEST Market.
I know Rick Berry will contribute some words of wisdom on our call tonight, too.
CALL NOTES
LAURA LUCAS ON SUPERSOY
Product Highlight: Super Soy
What is soy?? The soybean is considered a superfood, low in saturead fat. A super or complete food because it contains fat, protien, and carbohydrates, as well as offers all nine of the essential amino acids, calcium, iron, phosphorous, magnesium, thiamin, riboflavin, and niacin.
Why Soy?? Probably most popularized as a protein alternative for Vegetarians. Soy is the answer to several concerns: low cost, high protien, low-saturated fat, low-cholesterol, high-fiber, low-sodium, lactose-free source of calcium, and fewer potential toxins.
"Health" magazine (April 2007 issue) suggested, "Add one meatless meal a week. Less meat means less saturated fat--and fewer toxins like dioxin, DDT, and PCBS."
Benefits: Research is on-going that soy can benefit the human in body in various ways:
(sources included http://mayoclinic.com/health
http://wikipedia.org/wiki
http://ejnet.org/dioxin/#what.
More can be found by Googling "Soy" and other key words.)
Super Soy from Vitamark
Vitamark provides a high quality soy product that is processed using technologies that use "water" extraction and proper temperatures to insure the highest quality. Offer 4 non-GMO (Genetically Modified Organism) products: Super Soy Onion Broth, Super Soy Beef Strips, Super Soy Chicken Strips, Super Soy Ground Beef.
The beef and chicken Super Soy products are so named, not because they contain beef or chicken, but rather that thay have been texturized or shaped to resemble the name-sake. This is especially helpful for cooks not familiar with cooking with tofu or other soy products. This also assists in maintaining the "look" or visual impact of traditional dishes.
The Super Soy product comes in a dehydrated form, that requires reconstitution with liquid. You may simply use water, however flavoring the water prior to reconstituting is recommended; such as SuperSoy Onion broth, bullion, soy sauce, mustard powder, or teriyaki sauce to mention a few.
Super Soy Ground vs Ground Beef Comparison
Recipe for Beginners
Super-Soy Chili
Saute onion and green peppers in pot (use spray oil or olive oil to coat pot).
Heat water to boiling, dissolve onion broth powder (or bullion cube), stir in super soy, let sit a few minutes.
Once onion and pepper are cooked (beginning to soften), fluff super soy with fork then add to pot
***note this recipe is also good for camping or other situations where limited cold storage is a concern.
You can find more super recipes at:
http://health.groups.yahoo.com
CALL NOTES FROM LYNN ROTHFUSS
10 COMMANDMENTS OF LEADERSHIP
In a Leadership Role one of the many benefits is becoming thick skinned, not hardened and bitter.
Sometimes there is no rhyme or reason, things just happen.
People act out of emotion, where they are stuck in their personal injury, a wound that they refuse to let go, and have yet to experience new personal growth in place of wounded ego.
NEVER TAKE ANYTHING PERSONALLY!
Keep on Keeping on! Sometimes leaders even take the blame giving the other person a chance to cool down and rethink situation.
I myself take the Spiritual Approach. The Universe is teaching the lesson to be learned.
This evening I'm empowering you! Giving you permission to take what ever I say or write and modify to fit your needs for you personally or your down-line.
The highest compliment I can receive is that that you take what I wrote and said and made it work for you.
And now ................The 10 Commandments of Leadership
1. People are illogical, unreasonable and self-centered.......................Love them anyway!
2. If you do good.....people will accuse you of selfish, ulterior motives..........Do good anyway!
3. If you are successful....You win false friends and true enemies.........succeed anyway!
4. The good you do today will be forgotten tomorrow........do good anyway!
5. Honesty and Frankness make you vulnerable........be honest and frank anyway!
6. The biggest people with the biggest ideas can get shot down by the littlest people with the littlest ideas.............think Big anyway!
7. People favor underdogs, but follow only top dogs.........fight for the underdog anyway!
8. What you spend years building, may be destroyed overnight..........build anyway!
9. People really need help, but may attack you if you "do" help them.........help them anyway!
10. Give the world the best you've got and you'll get kicked in the teeth..........give the best you've got anyway!
Lynn Rothfuss
January 27, 2008
Enjoy the Poem
Who ever wrote it knew a thing or two about life!
I found this years ago, enlarged it poster size for my classroom.
As the examples of the poem appeared into my every day class room life, I would take the time to explain each commandment in detail.
It worked, the Universe allowed me to be present to see so many grow up into successful adults.
*******************************
Marketing to Women
Lynn Rothfuss January 27,2008
Pat Crosby Leadership Hour
The 6th and 7th Stages of Marketing and promoting to Women
6th Stage- Don't close a women come to the agreement and commitment.
The women feels good about this commitment and now purchases the product at this point.
Remember the women wants a sense of belonging, feeling of being understood.
The first 5 stages your building a relationship. You never build a relationship and sell at the same time!
Leave asking for the commitment, to the 6th stage we are now in.
Here is a good sample to bring her to the agreement:
"I am certain that this is the best product for you. I just want to make sure you are happy with every thing we've covered."
"Is there anything further you need to go over or shall I move forward?"
"How do you want to order by phone or over the Internet. I have both now we can do this first order together."
As you walk the women through the process remind her that a good option is auto refill, saves time and the advantage of having product arrive before product runs out, that there is no interruption with continued results.
If the women prefers to do it another time, ask permission to follow up to make sure her experience was a good one and to help with any glitches that may arise.
7th Stage- Follow up and Follow Through
Research shows when you meet the expectations of women,you exceed the expectations of men.
Women are twice as likely as men to make referrals. Women spend 30% more time shopping.
Women also take longer, need more input, expect more attentive service, require more follow up!
Plan to be there beyond sale!!
- Send Thank You Note ( see below a sample of note)
- If you know birthdays, anniversary..... send thinking of you cards
- Send holiday cards just to keep in touch.( This one activity alone, gained 2,000 faithful customers for one salesman)
- See her again, follow up with another product. Up Sell her!
- Remember all this activity is tax deduct able, save receipts.
Example:
"Let me share with you the benefits of this product and see if there is a right fit for you. "
"I'd also like your feed back on how it's working for you - we have had so many great testimonies on this product."
A good sample is a few packets of Crave, Vita one, cookies and free product we get with every 100 BP on autoship.
Develop your marketing efforts in a manageable framework. Keep files and records to measure your impact and results.
Selling to a women: What it means to you:
- Reward of her business
- Her Loyalty
- Large number of referrals (Ask her for referrals, every person has a sphere of influence of 250 people)
Example of Follow Up letter:
Dear Ms. Crosby,
Thank you for the opportunity to provide my services with Vitamark Products. I am confident that our products and exceptional service will exceed your expectations. I'm devoted to the satisfaction of my customers, so please don't hesitate to contact me should you have any questions or concerns.
I appreciate your referrals should you know of a loved one, neighbor, friend, or colleague who would benefit from my service.
Again thank you, Ms. Crosby. I will be in touch on a periodic basis, just to check in.
Sincerely,
Lynn Rothfuss
- Minority Markets
- Ethnic Markets
- Baby Boomers
- Seniors
My suggestion is you may type this letter, but when addressing the envelope use blue ink to hand write name and address. This tiny detail, suggests a warmer approach.
The purpose of promoting and marketing to women is to increase your sales volume, which in turn pays you your commission bonus check every week. Our affiliates are also part of our customer base with 3-5% being builders, everyone else, the other 95% will also purchase your products. We get paid on total volume no matter how deep.
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